Value and price

One day, a man dug up a marble statue of a peerless beauty in his field. It was a valuable antique, but he took it to the market to sell it: "how much is this bucket of fish? "The fishmonger who went to the market replied: 60 yuan.

The man said, "I'll trade this stone carving in my hand for a bucket of fish. Do you want to do it? “

The fishmonger was in a hurry and said angrily, "you're sick. I want to exchange your stone carving for my live fish! “

This story shows a truth: for a customer who does not understand the value of the product, any quotation is high! On the contrary, a sale that does not let customers understand the value of products, most efforts are futile! Let the other party understand the value, not just the price!

Many friends who sell universal testing machines will ask: "why do customers feel expensive every time they quote? That's because customers don't know how much value you can create for them. This value is not only the value of a universal testing machine, but also the professional knowledge and services you provide.

Buy universal testing machine, do you know what is expensive? What is cheap?

The price is low, the test data is inaccurate, the failure rate is high, because it wastes your time and money, makes you full of hope, and finally becomes disappointed, which is called expensive.

To sell a cheap and poor universal testing machine, I often make a little joke with you. The test data are often inaccurate, and the manufacturer is also required. The manufacturer is either in charge of it or charge expensive on-site fees, and it also wastes time and energy. The wasted time and energy is the most expensive.